Say Cheese – Influencer Marketing to Melt for
Vlogger cooperation goes viral! Mouth watering video showcases well-known Cheeses from Switzerland in a modern light
Appenzeller, Swiss Emmentaler und Co. are world-famous cheese-originals from Switzerland but often are linked with a old-fashioned Heidi-Image. Social Media is the ideal way to reach modern foodies who combine good taste with responsible shopping behaviour. The influencer campaign in cooperation with the Berlin-based vloggers from »Food,People,Places« hits just the right target audience. You can actually see the appreciation for high-quality food in the video: dancing cheese crisps and melting raclette cheese in high definition whet an appetite for cheeses from Switzerland. Premium content is one part –high coverage the other. Several million views on Facebook and YouTube create a buzz in the web.
