Integrated, international, innovative, interactive. Wächter & Wächter is the agency group with creative strategy and strategic creativity. We work with you to develop unusual and cross-channel ideas for the most diverse tasks – always with your success as the goal.

We create business.


Haake Beck From beer for brick-layers to the "Kiss of the North"

Image shift: Kisses and cross-channel advertising attract consumers and help regain market leadership

Instead of adverts with the typical models looking for a good beer, Wächter looked for real people enjoying their Haake Beck beer – long before the days of TV casting shows and before the term "word-of-mouth marketing" had been coined. We received 3,500 applications with this approach, not to mention the free PR, and a landed a huge success. We rejuvenated the brand, increased sales and changed the image. Haake Beck was no longer the beer for brick-layers – people now order the “Kiss of the North” everywhere.

Effie Finalist

Stabilo point88 Fountain of youth for a classic

Trend reversal, renaissance and entry into a new market with an inspiring 360-degree campaign

The future of the pen, once a cult product, was grey until we left the comfort zone of marketing for kids and ignited fireworks in white and orange. We activated, inspired and enthused fourteen to twenty-four-year-olds by inventing a new fun-sport and launching an unconventional, integrated European campaign. Stabilo's image und sales increased significantly – even market growth for pens in general went up.

Effie Finalist

Frankenwein New wine in new new wineskins

New product strategy, ideas and creative campaign rejuvenate the brand and empty shelves.

Instead of delivering the tenth variation of a beautiful landscape, we convinced the region's winemakers to rely on their wine's unique strength – its specially shaped, protected bocksbeutel bottle. First, however, we convinced them to create a new, fresh summer wine, one that convinces at first glance and taste. And which helps the brand. The result: Franconian wine is no longer consumed only on old musty sofas, but offered in trendy bars and popular restaurants. Better yet, it is quickly sold out every year.

Bergbauern (Allgäu) Obvious competitor with organic foods

Origin and authenticity create brand acceptance for the new product in the chilled section

Despite inflationary organic-food labelling and cheap brands, we created a new premium brand for the natural foods market. Clear criteria for "Nature pure" gave this brand a vote of confidence with consumers – as well as outstanding sales. We gave the brand an origin and home. Its name, "Alpine farmers", stands for the back-to-nature ideal as well as authenticity. This gave the brand its personality – in the truest sense of the word. With packaging, campaigns and POS presentations, we created a world that represents the heart of the brand and emotionally addresses people. This was the foundation for successfully marketing the honest work of milk farmers.

Repeated winner of the "Salescup of the Year"

BayWa Baustoffe Peace-of-mind campaign stimulates stagnant business

From veteran retailer to client-oriented solution-provider: Addressing pain points fosters turn around

When we designed the new campaign for BayWa's construction services, we concentrated on the emotionally nerve-racking ordeal that home-builders go through during construction. Their primary worry? That the organisation and timing won't work out and that costs will explode. We emphasised freedom from worry as well as security. The new full-service package offers peace of mind and was creatively communicated in cinema and radio spots, print adverts, posters, POS material and e-mailings. This successfully accomplished the turnaround for the veteran building material retailer. Now, nothing keeps home-builders and their management teams awake at night anymore.

ERV Comprehensive consulting for winning innovations

A vision that enables growth, a campaign that increases name recognition and sales, and a sweepstakes that inspires partners and captures their loyalty.

Together with the clients’ management board, our Brandguards searched for new business fields and innovative products, held workshops to examine market chances, and repositioned the travel insurance provider as the first Comfort & Care service provider. The claim "We care for travellers" allowed the company to realise its visions – and let our creative team design a friendly, winning campaign that rapidly made the new logo and claim known. And with around 7,000 enthusiastic participants, an online sweepstakes designed exclusively for travel agencies was the real first prize.

WD - Western Digital Global collaboration spurs growth

Joint campaign development and innovative media strategy result in extraordinary growth of market share and brand attraction.

Cloud computing is the new hype. Western Digital and our Los Angeles worldwide partner R&R created a campaign with TV and many BTL and sales-support activities promoting WD's product as a more secure alternative to the offers of Apple and other big players. Wächter & Wächter contributed insights, market research, strategy & creative consulting, legal advice, cultural checks, transcreation and very innovative media planning and buying. Despite a relatively small budget, WD snatched third place for "Growth Brand 2014" in Germany, topped only by Nike and Sony.

Dairy Products

Logo Allgäuland Logo Bayerische Milchwirtschaft Logo Berbauern Logo Goldsteig Käsespezialitäten Logo Schweizer Käse


Logo Laederach Logo Kikkoman Logo Nature Gourmet Logo RICOLA Logo Suedtirol Apfel Logo Wolf Wurst


Logo Azul Logo Frankenwein Logo Haake Beck Logo Karlsberg Logo Mixery

Consumer Goods

Logo Bora Logo NEUDORFF Logo Stabilo Logo Western Digital Logo Ytong

Retail & Services

Logo Cuba Logo ERV Logo Meine Apotheke Logo Saudi Arabian Airlines Logo Visit Scotland

Associations & Social

Logo Aidshilfe Logo Bayerisches Rotes Kreuz Logo Media Smart Logo Oekumenischer Kirchentag Logo VBW

Worldwide Partners

For over 20 years, we have been a shareholder and member of the board of Worldwide Partners Inc., the largest global network of owner-operated agencies. This network unites over 70 leading creative, strategic, digital, social, PR, event, media, and analytics/RO agencies in 50 countries with approximately $2.5 billion in billings.

Our expertise covers 90 industrial branches and all disciplines. We can help you conquer common markets throughout the world or deploy leading specialists for you – collaboratively and unbureaucratically.


Joint Clients

Western Digital, EU-Äpfel, Visit Scotland, California

Partners' clients

Google, Facebook, Cola, Procter & Gamble, Lufthansa