Trina Solar

From stopgap to favourite

Smart solutions for smart people-campaign raises image and increases partner loyalty

New regulations limit marketing in the solar market. We therefore repositioned Trina as a personal partner for installers with inspiring products and services that installers can sell easily. We quickly developed a new, multi-channel European campaign especially approaching installers. It directly and personally addressed and involved the target group, not only in the print campaign but also in personalized direct mails – on- and off-line. These core activities were supported by POS material plus activities at international and regional trade fairs. Rapid success in the difficult, heavily regulated solar market was the result.

References

Real Estate

Logo Fünf Höfe Logo Hirschgarten Logo Hofstatt Logo Triebwerk

Construction Material

Logo BayWa Logo Guardian Glass Logo Misapor Logo Verband der Holzfaserdämmstoffe

Finances & Services

Logo BNY Mellon Logo ERV Logo Fiducia Logo Uni Credit Hypovereinsbank

Manufacturing & Technology

Logo Audi Logo Magirus Logo Messring Logo KLAUS Multiparking Logo Kögel Logo Wirtgen

Energy & Solar

Logo Heinen Freezing Logo JinKO Solar Logo KYOCERA Corporation Logo Trina solar

Chemical Industries

Logo Bayer Logo Clariant Logo Dyneon Logo Wacker Chemie

Worldwide B2B Partners

We are a leading member and shareholder in the Worldwide Partners B2B Network, the largest global network of owner-operated agencies.
30+ agencies, 22 countries, 1000+ B2B experts, 1 billion + billings

We are not committed to any holding group and have no unnecessary administrative overhead. Our energy and passion is oriented solely to ensuring your success over and above all boundaries with agile and collaborative processes.

www.worldwidepartners.com/b2b-network

Joint Clients

Dyneon, Guardian, Scottish Development, Nora,
Ingredion, Magirus, Futurestep, James Hardie, BNY Mellon

Partners' Clients

Bosch Rexroth, Caterpillar, China Telecom, Cisco, Dow, GE,
IBM, Johnson Contro, SAP, Stihl, Tata, Terradata