Smart solutions for smart people-campaign raises image and increases partner loyalty
New regulations limit marketing in the solar market. We therefore repositioned Trina as a personal partner for installers with inspiring products and services that installers can sell easily. We quickly developed a new, multi-channel European campaign especially approaching installers. It directly and personally addressed and involved the target group, not only in the print campaign but also in personalized direct mails – on- and off-line. These core activities were supported by POS material plus activities at international and regional trade fairs. Rapid success in the difficult, heavily regulated solar market was the result.