Next Generation PR

Next Generation PR – or: Fantastic Talking Points and Where to Find Them

Content Driven Marketing is probably the most efficient way to communicate with customers, opinion leaders and other key players in the market. Whether it is social media or print, internal communications or global branding - good stories set a company apart from all those faceless standard providers. Nowadays, everyone wants to talk to the target group, but how do you find relevant, entertaining content? Since its foundation in 1948, Wächter & Wächter Worldwide Partners was one of the first agencies in Germany to offer PR as part of a comprehensive marketing mix. Creative ideas, regardless of the media involved, are still at the core of every successful campaign.

In 2019 Annika Keilhauer takes over as managing director of the Wächter & Wächter PR & Event GmbH. With a degree in cultural management she values true interdisciplinary thinking and develops communication solutions that link the right topics with the right tools. As a professional with over 12 years experience in the agency and a profound understanding of the clients‘ needs she will provide fresh impulses for both existing B2B and B2C accounts as well as new customers.

Stefan Sagner, partner and co-owner of Wächter & Wächter PR & Event GmbH leaves the company for personal reasons. The PR & event division hosts two well-known corporate brands, Talk of Town and Big Moments, which speak for themselves. International companies treasure the fast track to German journalists and influencers across all sectors. The agency thus continues to develop fantastic talking points and stories that will inspire and surprise alike.