"Reshaping Global Engagement Operations." According to the CMO Council study, hybrid glocal structures are optimal for business success because they allow both customer nearness and uniform brand building. We have summarized in 8 tips how a transformation can succeed and what lessons we have learned from serving many global customers.
More Data? Yes, where practical and affordable. More brand and values? Yes, because it is increasingly demanded by people. More balance and customer centricity? Yes, because this is the only way to guarantee success.
The study of the CMO Council demands more customer proximity & more brand for more business success in the digital age. The future therefore belongs to hybrid organizational structures.
Does the German industry kill the agency world with this strategy or does it harm itself in global competition? The evaluation of a Worldwide Partners study
Heads of agencies from all over the world contribute their ideas on this topic. Almost all innovations cited worldwide have a digital orientation. However, they all have something else in common: the customer, whether doctor or patient, should always be in focus with his interests, needs and emotions.
BtoB Summit in Paris: Hot temperatures outside, hot topics inside: Three power women present on the topic "Emotionnel X Rationnel, re-mixer votre Marketing" and provide evidence that emotions are highly effective in B2B.
Four successful ladies, CEO´s from Worldwide Partners agencies discussed this question and trends in B2B marketing.
Why the change to digital communications means we need a different strategic approach. Read what Dominic Owens, Managing Director of our London based partner agency Seven Stones writes.
A Content Disconnect. Survey details how marketers develop content that's not read and reveals that they prefer text based content to video, laptop to smartphone. Read why content marketing can contribute to Brand building but less to sales,
Slowly but steadily also American B2B marketers learn that global branding needs local alignment. Read how Godfrey, one of the US Worldwide Partners teaches its clients on this issue.
Waechter & Waechter and the Worldwide Partners Network invited to a very interesting morning session. 70 agency partners from all over the world, international CMO's and enterpreneurs discussed on new challenges that marketing is facing today.
Brands.: Are they better managed globally or locally? How and when work hybrid forms best? Read about our long term experience in our global network.
B2B Marketing will play an important role if it supports the organic growth of its companies and works on customer centricity, collaboration with IT, Sales, Finance & Big Data & branding & creativity.
Best Practices Around The Globe, Insight From The B2B Social Media Experts At Worldwide Partners B2B Network.
Do international B2B brand need local communication? Can central und regional Interests be served at the same time ?
Read more on global branding within the new digital communication world.
