Cookie apocalypse inspires brand awareness

No cookies left, what does it take for brands to stay ahead in the e-commerce age? Suggestions from Rachel Tipograph, multi-award winning young digital hero to delight creative brand strategists.

Less silo thinking - more collaboration

Business-damaging silo thinking can be dismantled through technical solutions, reorganization and a trusting collaboration culture. Read here how this works.

Digitization for SME

Digitization for SME

Is digitization also gaining momentum among small and medium-sized enterprises (SMEs)? What can SMEs do to make faster progress? In this discussion, three of our brand guards develop some ideas about what can be done by whom and how.


Five things that healthcare advertising can learn from other industries or why you should not necessarily stew in your own category juice.


Five things that healthcare advertising can learn from other industries or why you should not necessarily stew in your own category juice.


In an increasingly open and global world, competition between regions for the favour of companies, skilled workers and residents is growing. The region as a brand is increasingly becoming a recipe for success.


Does the German industry kill the agency world with this strategy or does it harm itself in global competition? The evaluation of a Worldwide Partners study

B2B Summit Paris

B2B is hot: with emotions to success

BtoB Summit in Paris: Hot temperatures outside, hot topics inside: Three power women present on the topic "Emotionnel X Rationnel, re-mixer votre Marketing" and provide evidence that emotions are highly effective in B2B.

Podium Advantgarde  Data & creativity, Sales support &.Branding

Does Data Driven Marketing kill creativity and agencies?

Four successful ladies, CEO´s from Worldwide Partners agencies discussed this question and trends in B2B marketing.

Emotion instead of promotion

Google`s recommendation for business and industrial markets supported by other speakers on the BMA 14, like the Marketing Managers of Cisco, GE or AON.

Content Marketing Survey: surprising results for B2B

A Content Disconnect. Survey details how marketers develop content that's not read and reveals that they prefer text based content to video, laptop to smartphone. Read why content marketing can contribute to Brand building but less to sales,

Global Brands, Local Delivery, Views from the US.

Slowly but steadily also American B2B marketers learn that global branding needs local alignment. Read how Godfrey, one of the US Worldwide Partners teaches its clients on this issue.

Emotionality also matters in B2B

Read why Google and CEB and also Ingrid Wächter-Lauppe believe in the importance to adress clients also with identity values (values that help to improve clienst self image)

Future of B2B Marketing

B2B Marketing will play an important role if it supports the organic growth of its companies and works on customer centricity, collaboration with IT, Sales, Finance & Big Data & branding & creativity.

Wächter wins Profi for Magirus

Wächter & Wächter wins the most prestigious B2B award for its integrated successful campaign for Magirus. Read what made this case so successful.

B2B goes social media

Challenge or easy win? How relevant are the new competence networks really? Read more about the new chances of dialog when fishing where the fish are.

Global forum on marketing ROI

Over 50 global marketers representing both agencies and clients came together to discuss marketing's return on investment and the importance of this measure in accurately capturing marketing's impact on businesses' bottom line.

Manage your brand in a web centric world.

Web-Centric Branding: Message Mapping and Your Website. 4 recommendations.

How to drive b2b social marketing.

Best Practices Around The Globe, Insight From The B2B Social Media Experts At Worldwide Partners B2B Network.

Global. Local. Digital.

Do international B2B brand need local communication? Can central und regional Interests be served at the same time ?
Read more on global branding within the new digital communication world.