"Fly the d*** plane first," is often said at the front of the cockpit during a crisis. But you should still let your team know which way leads to the new normal. And it's also best to inform your business partners promptly about your current offer.
"Fly the d*** plane first," is often said at the front of the cockpit during a crisis. But you should still let your team know which way leads to the new normal. And it's also best to inform your business partners promptly about your current offer.
Business-damaging silo thinking can be dismantled through technical solutions, reorganization and a trusting collaboration culture. Read here how this works.
Entrepreneur Ingrid Wächter-Lauppe reflects on her experiences (already made in the last century) with New Work and mobile working. What is her opinion today? Enthusiastic about New Work ( despite considerable efforts), but thoroughly critical of home office (despite growing popularity). Read why and what solutions she proposes.
What changes will outlast the crisis? An interview with Ingrid Wächter-Lauppe on her assessment of the New Normal and the major task facing advertising as a whole in these uncertain times.
Is digitization also gaining momentum among small and medium-sized enterprises (SMEs)? What can SMEs do to make faster progress? In this discussion, three of our brand guards develop some ideas about what can be done by whom and how.
More Data? Yes, where practical and affordable. More brand and values? Yes, because it is increasingly demanded by people. More balance and customer centricity? Yes, because this is the only way to guarantee success.
Four successful ladies, CEO´s from Worldwide Partners agencies discussed this question and trends in B2B marketing.
Why the change to digital communications means we need a different strategic approach. Read what Dominic Owens, Managing Director of our London based partner agency Seven Stones writes.
Slowly but steadily also American B2B marketers learn that global branding needs local alignment. Read how Godfrey, one of the US Worldwide Partners teaches its clients on this issue.
Read why Google and CEB and also Ingrid Wächter-Lauppe believe in the importance to adress clients also with identity values (values that help to improve clienst self image)
2015 will see unprecedented changes: democratization of analytics, as it moves to the cloud and prices drop, Jeff Winsper describes the top seven 2015 trends in marketing analytics.
Waechter & Waechter and the Worldwide Partners Network invited to a very interesting morning session. 70 agency partners from all over the world, international CMO's and enterpreneurs discussed on new challenges that marketing is facing today.
This is a story of my own past as manager and board member in the IT industry and the learnings thereof:
To be the technical leader does not guarantee survival. You need more: interest in targets´ needs and branding, branding, branding!
Brands.: Are they better managed globally or locally? How and when work hybrid forms best? Read about our long term experience in our global network.
We are convinced: for many clients an agency with 55 people is just right. But there are other criteria. Read what our partner Chris Knopf, US thinks about that.
In 2014 I see the main task for our agency and our clients in integrating social & mobile, gathering and applying client customer insight to unified marketing solutions, in reducing complexity by simplifying and to manage change.
Integration needs Big Idea. Agencies have to change constantly, but should they follow every buzz?. Read about prorities we have set for our agency group in 2013.