We help facades!
Can you stand a wall suffering? Neither can we! Silicone resin emulsion paint protects the facade from wind and weather due to its hydrophobic properties. At the same time, the water-vapor-permeable coating ensures that the masonry can “breathe” - just like a modern sports jacket. Wacker Silicones provides an important building block for the effective use of external thermal insulation composite systems (ETICS), helping developers and homeowners alike to save energy effectively in new buildings and refurbishments.
Together with leading paint manufacturers from over 20 countries, we founded the initiative "We help facades!" The long-term educational campaign includes product information as well as application tips and case studies. Our indie website becomes a central digital hub for painters, facility managers and property developers.
The campaign motif “The Suffering Wall” by Wächter Campaign even conquers the front pages of the painting trade press. At the heart of the PR work is an international facade award conceived and implemented in the most important European markets by Wächter PR. In close cooperation with selected media partners and an international jury of experts, we select outstanding renovations in terms of design and ecology.
Due to the overwhelming feedback, the competition and cooperation with our loyal paint manufacturers generate countless new case reports - from the Stachus Rondell in Munich to the casino in Monte Carlo. Another result that makes us smile: since the start of the campaign, silicone resin emulsion paints have been recording double-digit growth rates. Thus, our joint initiative helped this sustainable product category achieve a well-deserved breakthrough.
