Innovation, sceptical dentists, the competition in the starting blocks… We met these challenges with a smile. We positioned COLTENE's new product Componeer as a cosmetic product and gave it an unusual name and logo. The “Smile to go” campaign became the best and most successful campaign ever for a COLTENE product. The competition was left in the dust; revenue targets were revised upwards and the whole world was conquered within the shortest time.
GWA-Healthcare-Award winner. (Effie Healthcare)