Instead of producing the film ordered by the company, we used a new CI, claim and integrated communicaton to transform Messring, a hidden champion with market leadership in the field of crashtest facilities, into a brand at eye level with all premium automotive manufactures. The aggressive, up-and-coming competition from emerging countries was checkmated. We also defined new business fields and target groups and addressed employees and high-talents. This multiplied the company's sales. All worldwide large facility tenders went to Messring. And not only this – its awareness, image, and new business fields prospered. Success through and through – underscored by the GWA Profi Award.