As a branding agency, we create successful B2B brands and give them a distinctive face.
As a communications agency, we support B2B companies to reach their sales goals. We give them a convincing voice at all touchpoints.
As an international agency, we accompany them throughout the world.

We create business.


Kögel Because we care

Economy and ecology in perfect harmony with Kögel

With the demand for sustainability and ecology, the logistics industry is under increasing pressure too. Fine when sustainable responsibility has always been an essential part of the brand's core and thanks to proven engineering skills, economic efficiency and sustainability are in a perfect match. With new positioning and a creative concept, we are consistently giving the brand a sustainable face and its attitude a binding message: "BECAUSE WE CARE". Customers and the environment get a strong promise with a double advantage: "ECONOMY MEETS ECOLOGY".
Eurotrailer Kögel

Kögel On the road on Web 2.0

Targeted Social Media Strategy and Community Management lead truckers to Kögel

The shortage of skilled workers has also reached the freight forwarding industry. As a result, truck drivers are having more and more influence on the selection of their trailers. But where is the best place to reach the new decision-makers on the road? On the Social Web, with a broad-based image campaign. We developed a sophisticated social media strategy, optimized and maintained the content on the respective channels, reported live from trade fairs and designed further, attention-grabbing campaigns. The result: a significant increase in reach and fanbase, a strong increase in commitment and a direct exchange with the customer. To sum it up: groundbreaking customer loyalty and image transfer!

ZAR Real Estate Holding Developing Value

Rapid success with a new website

Young companies often have a hard time defining their brand essence and presenting it to the public. For the up-and-coming real estate project developer ZAR Real Estate Holding, we designed a facelift of their branding. First step to a successful external appearance: a contemporary website! Within a few days, we completely redesigned ZAR's website in the run-up to the international industry trade fair Expo Real. In addition to a modern design, the website was clearly structured and thus more user-friendly. In addition, our copywriting department created suitable content and optimized the existing content. The result is impressive! ZAR Real Estate was already able to successfully use the fresh website for acquisition talks at the trade fair and in the surrounding area. The first step towards a professional overall communication strategy!

Messring Brand building multiplies revenue

From hidden champion to international leader

Instead of producing the film ordered by the company, we used a new CI, claim and integrated communicaton to transform Messring, a hidden champion with market leadership in the field of crashtest facilities, into a brand at eye level with all premium automotive manufactures. The aggressive, up-and-coming competition from emerging countries was checkmated. We also defined new business fields and target groups and addressed employees and high-talents. This multiplied the company's sales. All worldwide large facility tenders went to Messring. And not only this – its awareness, image, and new business fields prospered. Success through and through – underscored by the GWA Profi Award.

GWA-Profi Finalist

Misapor Falling in love with a stone

Creation of a love-brand helps successfully launch a low-interest product.

When launching the new foam glass gravel to architects, construction companies and building owners, we didn't start by demonstrating technical features. Instead, we wakened the desire for the grey stone in the low-interest category through a declaration of love. The many product benefits were only presented later. This declaration met with high favour in the diverse target groups and resulted in a successful launch.

Wacker Small budget – huge effect

One of the first creative pull-campaigns unites global OEMs for lasting sales and revenue growth.

Instead of a no-budget, mini Intel-Inside campaign for Wacker‘s silicone material used in paints, we recommended launching an initiative called “We help facades”. We created a URL that became the central knowledge database for this product category – in twenty languages – and invited all manufacturers of facade coatings to contribute. Our creative, integrated campaign resulted in double-digit sales increases every year, even during recessionary times.

Effie Finalist

Trina Solar From stopgap to favourite

Smart solutions for smart people-campaign raises image and increases partner loyalty

New regulations limit marketing in the solar market. We therefore repositioned Trina as a personal partner for installers with inspiring products and services that installers can sell easily. We quickly developed a new, multi-channel European campaign especially approaching installers. It directly and personally addressed and involved the target group, not only in the print campaign but also in personalized direct mails – on- and off-line. These core activities were supported by POS material plus activities at international and regional trade fairs. Rapid success in the difficult, heavily regulated solar market was the result.

Magirus – Serving Heroes Emotional Campaign for Technology Supplier

Consistent realignment of all communication pays off:
The brand becomes a trust-and-love brand with gratifying sales growth.

Instead of simply creating a campaign depicting Magirus as a technology supplier, we repositioned the company with a new name, logo and claim: "Magirus. Serving heroes. Since 1864." To fill this advertising slogan with life, we developed a community for firefighters and an award that acknowledges these modest everyday heroes. A global emotional campaign with stunning pictures and the brand portal emphasise the partnership between the company and firefighters. All of this greatly improved the image of Magirus. As a matter of fact, the strategy is so successful, production can hardly keep up with the rapidly filling order books.

GWA Profi-Award winner. (Effie for B2B Communication)

Guardian Glass Multiplying the power of an idea: From commodity to inspiration

International branding and communication with channel, cultural, and touchpoint variations multiplies the power of a clear idea

Instead of simply translating a campaign, we researched the needs and pain points of European architects and then worked with our American partner agency to develop a clear strategy, positioning and core message that could be used globally. We created a comprehensive marketing program which was transcreated and localised for sixteen very different European markets. We broke out of the typical commodity paradigm and transformed Guardian into a well-known producer of special glass that inspires architects all over the world. As a result, sales have more than doubled within two years and market share increased by over fifty percent.


Real Estate

Logo Fünf Höfe Logo Hirschgarten Logo Hofstatt Logo Triebwerk

Construction Material

Logo BayWa Logo Guardian Glass Logo Misapor Logo Verband der Holzfaserdämmstoffe

Finances & Services

Logo BNY Mellon Logo ERV Logo Fiducia Logo Uni Credit Hypovereinsbank

Manufacturing & Technology

Logo Audi Logo Magirus Logo Messring Logo KLAUS Multiparking Logo Kögel Logo Wirtgen

Energy & Solar

Logo Heinen Freezing Logo JinKO Solar Logo KYOCERA Corporation Logo Trina solar

Chemical Industries

Logo Bayer Logo Clariant Logo Dyneon Logo Wacker Chemie

Worldwide B2B Partners

We are a leading member and shareholder in the Worldwide Partners B2B Network, the largest global network of owner-operated agencies.
30+ agencies, 22 countries, 1000+ B2B experts, 1 billion + billings

We are not committed to any holding group and have no unnecessary administrative overhead. Our energy and passion is oriented solely to ensuring your success over and above all boundaries with agile and collaborative processes.


Joint Clients

Dyneon, Guardian, Scottish Development, Nora,
Ingredion, Magirus, Futurestep, James Hardie, BNY Mellon

Partners' Clients

Bosch Rexroth, Caterpillar, China Telecom, Cisco, Dow, GE,
IBM, Johnson Contro, SAP, Stihl, Tata, Terradata