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No cookies left, what does it take for brands to stay ahead in the e-commerce age? Suggestions from Rachel Tipograph, multi-award winning young digital hero to delight creative brand strategists.
What is likely to become the New Normal after Corona is still unclear. We asked our network's agency partners for a brief forecast of in which lasting changes they believe in. Nothing representative. Just a brief impression and comparison of moods.
Entrepreneur Ingrid Wächter-Lauppe reflects on her experiences (already made in the last century) with New Work and mobile working. What is her opinion today? Enthusiastic about New Work ( despite considerable efforts), but thoroughly critical of home office (despite growing popularity). Read why and what solutions she proposes.
Is digitization also gaining momentum among small and medium-sized enterprises (SMEs)? What can SMEs do to make faster progress? In this discussion, three of our brand guards develop some ideas about what can be done by whom and how.